App Usability
We design easy to use Application (App) user journeys and page layouts for iPhone, iPad or Android. We usability test Apps with real users to provide a user friendly experience.
Ensuring your project is easy to use will improve downloads, revenue, and the amount of positive reviews and PR about your App.
Improving usability is the only way to set your App apart from the competition and justify a higher price in the market place.
iPhone App usability testing
Recent App usability projects
We worked with a client to design and test a mobile journey planner. To provide an easy to use experience we designed the user journeys, wireframed the key pages, and usability tested the App with target users.
We are currently working with a client to audit the usability of competitors to design a superior user experience for a financial services App. The recommendations from the usability tests will scope the new project.
How will App usability help you?
How will you get more downloads than your competitors? How easy to use is your App? What do users really need from your product?
Our App usability process will help you to understand how to improve or design the usability of your product. We'll usability test your App as well as competitors to really understand how you can stand out from the competiyion and provide a superior user experience.
Here are some of the best benefits good App usability can deliver:
- Improve sales - usability research will highlight the areas which your product must deliver in order to stand out from the competition
- Remove guess work - don't guess what users need! Usability testing will tell you exactly what your App needs to deliver for your users
- More positive reviews- users, reviewers and influential bloggers love uncomplicated, easy to use Apps which really add value
- Get more customers - when an App delivers exactly what users need, quickly and easily, they are more likely to rave about it to their friends
Next Steps...
Do you need any more help? If so, please get in touch as we'd love to talk to you:
