Mobilegeddon – 4 UX Questions you must answer before rolling out a new mobile site

28 Apr

Mobilegeddon UX

 

If you work in digital I think it’s a safe bet that you will attend a meeting or have a conversation about ‘Mobilegeddon’ in the next couple of weeks. So while everyone is enthusiastically arguing their point of view, we thought we’d give you some UX insights to help you direct the conversation towards a more user-centred focus.
Read more

Is this common UX fail ruining your online form conversions?

24 Apr

Nearly every insurance quote form requires users to enter their job title. If your form is one of these, chances are that it’s causing users an issue and ultimately turning their experience a little sour. We’ve observed hundreds of participants struggle with this field during usability testing, but luckily we are seeing some good approaches emerging and we wanted to share one of these with you.
 
A common UX fail for insurers and how to fix it
Read more

Healthcare UX: which areas need the biggest experience re-vamp?

25 Mar

Healthcare UX: which areas need the biggest experience re-vamp?

 

It’s 8am on a dreary Monday morning and you need to book a doctor’s appointment; that shouldn’t be too difficult, right? In a bid to generate ideas for a healthcare UX research and innovation project, it became clear that this can be a real headache (excuse the pun) and that it’s not the only area of healthcare that is lacking in experience design.
Read more

User Testing – from curiosity to luxury to necessity

23 Feb

User testing - from curiosity to luxury to necessity

I read an article the other day about a guy called Frederic Tudor who after travelling to West Indies, saw the great opportunity to fill a gap in the market. For years living in New England, enjoying the benefits of ice (cooling drinks and making ice cream etc.) he saw that the people in the Caribbean with their hot weather and high humidity would benefit from ice.
Read more

5 questions to make you a great UX leader

19 Feb

5 questions to make you a great UX leader

 

Do you lead a team of designers, developers, or UXers? Would you like to know how effective your leadership is and how to be even better? Find out if your team are as focused on users as you think they are. The most obvious way to assess your leadership qualities would be to judge the end result. If you’re launching great work that users love then you’re clearly a rockstar UX leader and you don’t need any help.

But what if you’re not getting amazing user feedback?

Fret not, in the next few of minutes I’ll take you through a very simple way for you to test your UX leadership skills. All it requires is for you to nonchalantly walk through your studio and drop by someone’s desk for a chat. It really is that easy. So why not read this next bit and go and try it out.
Read more

The new BBC News App – good or bad user experience?

28 Jan

Last Wednesday saw the launch of the new BBC News App for mobile devices and tablets. The BBC promised it will be a “great experience”, however the reviews in the App store are less than positive with an average rating of currently just 2 out of 5 stars and some very angry reviews. We decided to see what the user experience was like.

More features, more scrolling, a more directed news experience

New vs Old app

Read more

Microsoft’s HoloLens – the exciting future of user experience design

22 Jan

You’re going to be seeing a lot of talk about Holograms from now on. That holodeck from Star Trek is finally here and is part of Microsoft’s Windows 10 release. And there is a lot of excitement about it on twitter right now. Here’s the official demo which is very impressive indeed:

Read more

The beginning of the end for the Hamburger icon?

22 Jan

In a very short space of time the Hamburger menu became a convention for mobile navigation. But it was a convention that didn’t have the support of many of the UX community and the signs suggest that it’s time may be coming to an end.

Whilst the history of the Hamburger icon dates back to the very first interfaces such as the Xerox Star, it arose to popularity when it was used in an early Facebook app and on Google’s mobile interface.

hamburger icon
Read more

How to improve your ecommerce basket – usability insights from top 20 retailers

28 Nov

basket-usability

Learn how to improve your basket with our comprehensive user experience review of the top 20 ecommerce sites this Christmas.

Read more

12 tips for hosting usability testing sessions at your office

30 Oct

12 tips for hosting usability testing sessions at your office

If you want an easy life, let your usability testing agency host the usability sessions at their labs. They’ll organise everything, so you just need to turn up when you want, munch on some biscuits, and drink too much coffee. But, if you want to look awesome in front of your colleagues and more importantly, your bosses, then you’ll want to host the sessions in-house.

The downside is that you need to work quite hard in order to make these usability sessions a success. Fret not, that’s why you’re reading this! We can’t do it all for you, but we can give you some ideas on how to get the most out of these sessions, and a comprehensive ‘to do’ list to make sure everything goes smoothly.
Read more

Usability Report – Women’s Fashion Product Pages

25 Sep

womens_fashion_ecommerce_logos

We carried out a heuristic evaluation of leading women’s fashion retail websites, to rank them in terms of usability. We judged 30 product pages to see how they compared against our 66 point usability scoring system.

Read more

9 questions to ask your usability testing supplier

12 Sep

9 questions to as your usability testing supplier

Choosing a supplier you like and trust can take a lot of time and effort. Especially when a lot of potential suppliers all seem to say the same things. With the wealth of UX agencies in the digital industry, it can be difficult to work out which of them regularly conduct usability tests, and which do them occasionally. We’ve seen a lot of people say they do usability testing, only to find that they did it once, three years ago.

Of course we’d like you to choose us as your usability testing agency, but we understand that you’ll probably be shopping around before deciding which company to work with. So we put together these questions to help you assess whether you are talking to a high quality experienced usability company or not.
Read more