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	<title>Comments on: 5 reasons to improve your website customer experience during a downturn</title>
	<atom:link href="http://www.experiencesolutions.co.uk/blog/2008/07/30/5-reasons-to-improve-your-website-customer-experience-during-a-downturn/feed/" rel="self" type="application/rss+xml" />
	<link>http://www.experiencesolutions.co.uk/blog/2008/07/30/5-reasons-to-improve-your-website-customer-experience-during-a-downturn/</link>
	<description>Designing services people love to use</description>
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		<title>By: John Chin</title>
		<link>http://www.experiencesolutions.co.uk/blog/2008/07/30/5-reasons-to-improve-your-website-customer-experience-during-a-downturn/#comment-42</link>
		<dc:creator>John Chin</dc:creator>
		<pubDate>Mon, 04 Aug 2008 15:56:01 +0000</pubDate>
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		<description>Some of the greatest challenges for businesses is to make sure they can deliver on the current website 
expectations by maintaining and updating all the links and content regularly.  Removal of dead links and 
old content is a must.  In a downturn, transactions need to be optimized and the allure of the customer experience 
should be maximized for a sticky website.  Not sure how much budget is left after regular maintenance 
and tweaking is done.  Obviously, management will want to see Return On Investment (ROI) for any new changes 
that would add revenue. </description>
		<content:encoded><![CDATA[<p>Some of the greatest challenges for businesses is to make sure they can deliver on the current website<br />
expectations by maintaining and updating all the links and content regularly.  Removal of dead links and<br />
old content is a must.  In a downturn, transactions need to be optimized and the allure of the customer experience<br />
should be maximized for a sticky website.  Not sure how much budget is left after regular maintenance<br />
and tweaking is done.  Obviously, management will want to see Return On Investment (ROI) for any new changes<br />
that would add revenue.</p>
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