http://www.experiencesolutions.co.uk/blog/2008/07/30/5-reasons-to-improve-your-website-customer-experience-during-a-downturn/ Website usability and online user experience Thu, 08 Jul 2010 15:19:09 +0000 hourly 1 http://wordpress.org/?v=3.0 http://www.experiencesolutions.co.uk/blog/2008/07/30/5-reasons-to-improve-your-website-customer-experience-during-a-downturn/comment-page-1/#comment-47 John Chin Mon, 04 Aug 2008 13:56:01 +0000 http://www.experiencesolutions.co.uk/blog/2008/07/30/5-reasons-to-improve-your-website-customer-experience-during-a-downturn/#comment-47 Some of the greatest challenges for businesses is to make sure they can deliver on the current website expectations by maintaining and updating all the links and content regularly. Removal of dead links and old content is a must. In a downturn, transactions need to be optimized and the allure of the customer experience should be maximized for a sticky website. Not sure how much budget is left after regular maintenance and tweaking is done. Obviously, management will want to see Return On Investment (ROI) for any new changes that would add revenue. Some of the greatest challenges for businesses is to make sure they can deliver on the current website
expectations by maintaining and updating all the links and content regularly. Removal of dead links and
old content is a must. In a downturn, transactions need to be optimized and the allure of the customer experience
should be maximized for a sticky website. Not sure how much budget is left after regular maintenance
and tweaking is done. Obviously, management will want to see Return On Investment (ROI) for any new changes
that would add revenue.

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