For many in the retail industry a regular shop walkthrough is an essential part of the manager’s role to ensure the environment is clean, the products are in the right places, and the shelves are stocked. Do you do the same checks on your website?
Your website is just like a retailer’s shop floor, it’s your front of house. How much time do you spend reviewing your website in a week? How often do your staff, or other team members, spend on the website every week? Ask them. You may be shocked to find that no-one is regularly checking the site. What are you waiting for? Customers to complain? Sales to drop? Traffic to plummet?
Stop waiting and start implementing a set of regular and very simple tasks to ensure that your site is checked on a weekly basis. Websites grow organically and although there’s no substitute for regular usability testing, there are methods you and your team can do adopt to keep a check on your site to ensure usability issues don’t develop as the site grows. After we work with a client to improve the usability of their website we provide them with a checklist to use which helps them maintain usability, you can download it here for free.
Download our Weekly Usability Checklist for you and your team to maintain good usability on your site. Feel free to pass it on to colleagues
Some of these may seem overly simplistic, but many companies are not carrying out these fundamental checks on a regular basis. If you and your staff were to spend 10 minutes a day or an hour a week just running through some of these simple checks you can be confident that you are keeping your front of house in check and giving your site visitors no encouragement to go back to Google to visit your competitors
Are you keeping your site in check?
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About Damian Rees
Damian has worked as a usability and user experience consultant for over 13 years. He has worked in senior roles within companies like the BBC and National Air Traffic Services where he has researched and designed for users in a variety of different contexts including web applications, voice recognition, and air traffic control interfaces. Follow Damian on twitter @damianrees