This is a fantastic video from Penny-Arcade about the virtues of testing concepts and designs early and often with users. The video is aimed at games designers but applies to any designer and translates particularly well to web designers.
It’s not often that we share videos on our blog, but this one is too good not to shout about it. It delivers the message we tell our clients, but in a much better and more enjoyable medium. If you don’t mind sitting through the annoying advert at the beginning, you’ll find the reward is absolutely worth it. Enjoy!
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