We have a fairly simple theory here at Experience Solutions; if a design doesn’t work, it’s usually because the designer’s motivation and passion was lacking. We use the term ‘designer’ fairly loosely here. It may be an individual designer working on a website, a small team of architects working on a building, or a whole project team working on a completely new product or service for a company.
About Damian Rees
Damian has worked as a usability and user experience consultant for over 13 years. He has worked in senior roles within companies like the BBC and National Air Traffic Services where he has researched and designed for users in a variety of different contexts including web applications, voice recognition, and air traffic control interfaces. Follow Damian on twitter @damianrees