Archive | November, 2012

User adoption is the key to innovation success

20 Nov

User adoption is the key to innovation success
 
New technology is everywhere. It seems every other advert I see is selling the benefits of a new gadget, website or online service. There is a steady stream of innovative new ideas from companies desperate to launch the next big thing. In many cases it appears the technology leads the way. The shiny new features are the main focus of the adverts and sales materials with the occasional nod towards ‘easy to use’. But what makes the difference between an innovative new project being a success or a failure? What role does user experience (UX) play?

Read more

 

 

Liked this article?

Get more specialist retail and finance UX insights straight to your inbox

  • We promise no spam, just straight up great insights from our UX experts!

 

 

Damian Rees

About Damian Rees

Damian has worked as a usability and user experience consultant for over 13 years. He has worked in senior roles within companies like the BBC and National Air Traffic Services where he has researched and designed for users in a variety of different contexts including web applications, voice recognition, and air traffic control interfaces. Follow Damian on twitter @damianrees

5 ways charities can quickly improve online donations

14 Nov

Donation appeals from charity websites

A report recently published provides an overview of charitable giving in the UK. It says that charity donations are down by 20% since the previous year. The report suggests that the overall number of people donating fell as well as the amount they are giving.

So what can charities do to boost their donations in difficult times? From hours of research with users we found the following 5 actions any charity can take to ensure they keep online donations pouring in.

Read more

 

 

Liked this article?

Get more specialist retail and finance UX insights straight to your inbox

  • We promise no spam, just straight up great insights from our UX experts!

 

 

Ali Carmichael

About Ali Carmichael

Ali (or Alasdair) is an experienced project manager who loves his Gantt charts and milestones! He has over 12 years' experience managing successful online experiences for world class brands. Ali is responsible for ensuring our clients love what we do for them. Follow Ali on twitter @AliJCarmichael

5 Essential UX Questions to Ask at a Project Kick-off Meeting

6 Nov

5 Essential UX Questions to Ask at a Project Kick-off

Focusing on users at the very beginning of a project sets a solid user-centred foundation for a project. It can be difficult to remain focused on users when technical reasons, business aims, project objectives all combine to kick off a new project. To help you remain focused on users here’s five core questions we use when we first get involved in a project.
The questions we’ve used here are for a website redesign project, however, they are just as relevant for any digital product or service, whether it is being re-designed or developed from scratch.

Read more

 

 

Liked this article?

Get more specialist retail and finance UX insights straight to your inbox

  • We promise no spam, just straight up great insights from our UX experts!

 

 

Damian Rees

About Damian Rees

Damian has worked as a usability and user experience consultant for over 13 years. He has worked in senior roles within companies like the BBC and National Air Traffic Services where he has researched and designed for users in a variety of different contexts including web applications, voice recognition, and air traffic control interfaces. Follow Damian on twitter @damianrees