RSS feed for this section

Business Strategy

As we run a business, we find ourselves being very passionate about good business. We thought we would share our thoughts and ideas in this section of our blog. If there is anything you would like us to cover, please let us know.

5 ways to increase online donations – Free eBook

15 Jul

5 ways to increase online donations

We have put together a free ebook to help non-profit organisations increase online donations. Having spent over 100 hours studying users performing usability tests on non-profit websites, we have a wealth of useful insights to share. This guide outlines small changes that can be made to charity websites, which will encourage a user to donate. It also outlines what is likely to make a customer abandon their donation.

In this post we provide a snippet from the book. You can read Chapter 1 below and then simply Pay with a Tweet to download the full eBook.
Read more

 

 

Liked this article?

Get more specialist retail and finance UX insights straight to your inbox

  • We promise no spam, just straight up great insights from our UX experts!

 

 

Damian Rees

About Damian Rees

Damian has worked as a usability and user experience consultant for over 13 years. He has worked in senior roles within companies like the BBC and National Air Traffic Services where he has researched and designed for users in a variety of different contexts including web applications, voice recognition, and air traffic control interfaces. Follow Damian on twitter @damianrees

Why unsubscribing from newsletters should be pain free

1 Nov

Why unsubscribing from newsletters should be pain free

Photo credit: zieak via photopin cc

Every now and then I suddenly remember that I can unsubscribe from newsletters and emails. It’s a revelation “Oh wait! I don’t have to keep deleting all of these emails I don’t want to read – I can unsubscribe”. It should be a simple process; yet unsubscribing can be a minefield. Some companies do it fantastically – you hit that button and you are done, phew. Others insist you login or require you to manually go through deselecting areas of interest.
Read more

 

 

Liked this article?

Get more specialist retail and finance UX insights straight to your inbox

  • We promise no spam, just straight up great insights from our UX experts!

 

 

Jenny Coford

About Jenny Coford

Jenny is a Graphic Design graduate with a passion for communication, who joined our team in November 2013. She has been busy immersing herself in the world of UX, creating Axure prototypes and researching the latest digital trends to share with you. She has a real obsession with organisation, so can usually be found writing the next office to-do list. Follow Jenny on twitter @jennycoford

3 ways to stop driving customers crazy with online quote forms

16 Oct

3 ways to stop driving customers crazy with online quote forms
a n i. Y. via photopin cc

Stop driving your customers crazy by forcing them to fill in endless forms before they’ve had a chance to decide what they need. As a financial services provider, if you are doing this it’s likely you are missing out on conversions. Why? Because customers don’t always understand which product they need, there are often complex concepts they need to digest in order to make a decision and they are being bombarded with difficult questions that they hadn’t even considered!
Read more

 

 

Liked this article?

Get more specialist retail and finance UX insights straight to your inbox

  • We promise no spam, just straight up great insights from our UX experts!

 

 

Damian Rees

About Damian Rees

Damian has worked as a usability and user experience consultant for over 13 years. He has worked in senior roles within companies like the BBC and National Air Traffic Services where he has researched and designed for users in a variety of different contexts including web applications, voice recognition, and air traffic control interfaces. Follow Damian on twitter @damianrees

How the three little pigs can help convey the importance of user experience

27 Aug

Three little pigs

 Image source: http://www.flickr.com/photos/laurenceshan/139735219/

 

Let me tell you a story. Once upon a time there were three little pigs that needed to build a house. It was really important for the three little pigs that their new house was safe as they’d had some bother with a nasty old wolf.

“I think we should build the house out of straw” said the first little piggy “It’s cheap and we can put the house together quickly – which will keep out the big bad wolf.”

The second little piggy wasn’t so sure.
Read more

 

 

Liked this article?

Get more specialist retail and finance UX insights straight to your inbox

  • We promise no spam, just straight up great insights from our UX experts!

 

 

Damian Rees

About Damian Rees

Damian has worked as a usability and user experience consultant for over 13 years. He has worked in senior roles within companies like the BBC and National Air Traffic Services where he has researched and designed for users in a variety of different contexts including web applications, voice recognition, and air traffic control interfaces. Follow Damian on twitter @damianrees

Stop waiting for the perfect time to run usability tests

30 Jul

No one is perfect, that's why pencils have erasers

 

“Perfectionism is the enemy of progress”. This is a quote I’ve found to be very true throughout my life. Whenever I hear it or read it, I remember to stop trying to do everything perfectly and focus on getting things done once they are good enough. Once I start focusing on good enough, my to do list shortens, I’m meeting deadlines, and generally feeling like I’m getting somewhere again. So when I see clients doing the same thing I try to encourage them to focus on progress rather than perfection.
Read more

 

 

Liked this article?

Get more specialist retail and finance UX insights straight to your inbox

  • We promise no spam, just straight up great insights from our UX experts!

 

 

Damian Rees

About Damian Rees

Damian has worked as a usability and user experience consultant for over 13 years. He has worked in senior roles within companies like the BBC and National Air Traffic Services where he has researched and designed for users in a variety of different contexts including web applications, voice recognition, and air traffic control interfaces. Follow Damian on twitter @damianrees

Think little and often when assigning your UX budget

24 Apr

Allocating UX budgets

 

Many clients get in touch with us when they have a big project for us to work on. They might want us to usability test an entire website, redesign a website, or design a new app. Whatever the project, they seem to have a one off large chunk of budget assigned to UX which they are intent on ‘blowing’ in one go. Whilst there are occasions when this is needed, we find that the little and often approach is much more beneficial to the long term usability of a product. But it does take a mind-set shift within the organisation.
Read more

 

 

Liked this article?

Get more specialist retail and finance UX insights straight to your inbox

  • We promise no spam, just straight up great insights from our UX experts!

 

 

Ali Carmichael

About Ali Carmichael

Ali (or Alasdair) is an experienced project manager who loves his Gantt charts and milestones! He has over 12 years' experience managing successful online experiences for world class brands. Ali is responsible for ensuring our clients love what we do for them. Follow Ali on twitter @AliJCarmichael

User adoption is the key to innovation success

20 Nov

User adoption is the key to innovation success
 
New technology is everywhere. It seems every other advert I see is selling the benefits of a new gadget, website or online service. There is a steady stream of innovative new ideas from companies desperate to launch the next big thing. In many cases it appears the technology leads the way. The shiny new features are the main focus of the adverts and sales materials with the occasional nod towards ‘easy to use’. But what makes the difference between an innovative new project being a success or a failure? What role does user experience (UX) play?

Read more

 

 

Liked this article?

Get more specialist retail and finance UX insights straight to your inbox

  • We promise no spam, just straight up great insights from our UX experts!

 

 

Damian Rees

About Damian Rees

Damian has worked as a usability and user experience consultant for over 13 years. He has worked in senior roles within companies like the BBC and National Air Traffic Services where he has researched and designed for users in a variety of different contexts including web applications, voice recognition, and air traffic control interfaces. Follow Damian on twitter @damianrees

5 Essential UX Questions to Ask at a Project Kick-off Meeting

6 Nov

5 Essential UX Questions to Ask at a Project Kick-off

Focusing on users at the very beginning of a project sets a solid user-centred foundation for a project. It can be difficult to remain focused on users when technical reasons, business aims, project objectives all combine to kick off a new project. To help you remain focused on users here’s five core questions we use when we first get involved in a project.
The questions we’ve used here are for a website redesign project, however, they are just as relevant for any digital product or service, whether it is being re-designed or developed from scratch.

Read more

 

 

Liked this article?

Get more specialist retail and finance UX insights straight to your inbox

  • We promise no spam, just straight up great insights from our UX experts!

 

 

Damian Rees

About Damian Rees

Damian has worked as a usability and user experience consultant for over 13 years. He has worked in senior roles within companies like the BBC and National Air Traffic Services where he has researched and designed for users in a variety of different contexts including web applications, voice recognition, and air traffic control interfaces. Follow Damian on twitter @damianrees