RSS feed for this section

Designing for Users

Whenever a designer is faced with a decision to make, we want them to think of the problem from a user perspective. We will share our experiences and expertise to help you understand users in more depth.

9 questions to ask your usability testing supplier

12 Sep

9 questions to as your usability testing supplier

Choosing a supplier you like and trust can take a lot of time and effort. Especially when a lot of potential suppliers all seem to say the same things. With the wealth of UX agencies in the digital industry, it can be difficult to work out which of them regularly conduct usability tests, and which do them occasionally. We’ve seen a lot of people say they do usability testing, only to find that they did it once, three years ago.

Of course we’d like you to choose us as your usability testing agency, but we understand that you’ll probably be shopping around before deciding which company to work with. So we put together these questions to help you assess whether you are talking to a high quality experienced usability company or not.
Read more

 

 

Liked this article?

Get more specialist retail and finance UX insights straight to your inbox

  • We promise no spam, just straight up great insights from our UX experts!

 

 

Damian Rees

About Damian Rees

Damian has worked as a usability and user experience consultant for over 13 years. He has worked in senior roles within companies like the BBC and National Air Traffic Services where he has researched and designed for users in a variety of different contexts including web applications, voice recognition, and air traffic control interfaces. Follow Damian on twitter @damianrees

How Fat Face increased ecommerce sales by 39%

27 Aug

How Fat Face increased ecommerce sales by 39%

Fat Face have recently hit the headlines declaring a 39% increase in ecommerce sales, following the relaunch of their website. We were intrigued to find out what had changed to trigger such an increase in sales, so we carried out a brief usability review. Although we would always champion usability testing as the only true test of user experience, we wanted to share with you some of the things we like about the Fat Face website.
Read more

 

 

Liked this article?

Get more specialist retail and finance UX insights straight to your inbox

  • We promise no spam, just straight up great insights from our UX experts!

 

 

Jenny Coford

About Jenny Coford

Jenny is a Graphic Design graduate with a passion for communication, who joined our team in November 2013. She has been busy immersing herself in the world of UX, creating Axure prototypes and researching the latest digital trends to share with you. She has a real obsession with organisation, so can usually be found writing the next office to-do list. Follow Jenny on twitter @jennycoford

5 ways to increase online donations – Free eBook

15 Jul

5 ways to increase online donations

We have put together a free ebook to help non-profit organisations increase online donations. Having spent over 100 hours studying users performing usability tests on non-profit websites, we have a wealth of useful insights to share. This guide outlines small changes that can be made to charity websites, which will encourage a user to donate. It also outlines what is likely to make a customer abandon their donation.

In this post we provide a snippet from the book. You can read Chapter 1 below and then simply Pay with a Tweet to download the full eBook.
Read more

 

 

Liked this article?

Get more specialist retail and finance UX insights straight to your inbox

  • We promise no spam, just straight up great insights from our UX experts!

 

 

Damian Rees

About Damian Rees

Damian has worked as a usability and user experience consultant for over 13 years. He has worked in senior roles within companies like the BBC and National Air Traffic Services where he has researched and designed for users in a variety of different contexts including web applications, voice recognition, and air traffic control interfaces. Follow Damian on twitter @damianrees

Lunchtime Learning – UX is not just design, it’s the key to innovation and growth

18 Jun

Jesse James Garrett

Jesse James Garrett (@jjg) is interviewed by Brian Solis (@briansolis) about the evolution of UX and its role in the future of business. Jesse believes there is a great opportunity to bring product teams and customer care teams together, by using UX to encourage a ‘collective understanding of the customer’.

User experience

Read more

 

 

Liked this article?

Get more specialist retail and finance UX insights straight to your inbox

  • We promise no spam, just straight up great insights from our UX experts!

 

 

Damian Rees

About Damian Rees

Damian has worked as a usability and user experience consultant for over 13 years. He has worked in senior roles within companies like the BBC and National Air Traffic Services where he has researched and designed for users in a variety of different contexts including web applications, voice recognition, and air traffic control interfaces. Follow Damian on twitter @damianrees

Lunchtime learning – The Architecture of Understanding

6 Jun

The team at Experience Solutions are partial to a lunchtime learning session to share ideas and discuss the latest trends in UX. We thought we’d share some of the videos we’ve been watching to inspire you during your lunch hour. For the next few weeks, every Friday, we’ll share a lunchtime learning video with you.

This week’s video is a great presentation from Pete Morville (@morville) lasting around 30 minutes

Peter Morville quote

Read more

 

 

Liked this article?

Get more specialist retail and finance UX insights straight to your inbox

  • We promise no spam, just straight up great insights from our UX experts!

 

 

Damian Rees

About Damian Rees

Damian has worked as a usability and user experience consultant for over 13 years. He has worked in senior roles within companies like the BBC and National Air Traffic Services where he has researched and designed for users in a variety of different contexts including web applications, voice recognition, and air traffic control interfaces. Follow Damian on twitter @damianrees

The 6 ways AO.com improved online conversions

27 May

Appliances Online, or AO.com, as they are now known, have recently listed their shares on the London Stock Exchange and reached a staggering company value of almost £1.6bn.

 

AO Homepage

 

How has this business, that was virtually unheard of a few years ago, become the leading supplier of white goods in the UK, while previously big names like Comet no longer exist? According to Matthew Lawson, Head of Conversion at AO.com, one of the reasons for their growth was introducing a user centred design approach to the business.

 

AO quote Read more

 

 

Liked this article?

Get more specialist retail and finance UX insights straight to your inbox

  • We promise no spam, just straight up great insights from our UX experts!

 

 

Oliver Gitsham

About Oliver Gitsham

Oli is a Senior User Experience Designer with 8 years experience of researching and designing digital user interfaces. Oli has just become a Dad for the first time so we're expecting some rants about buggy usability anytime now. Follow Oli on twitter @olivergitsham

5 of the best new UX presentations on Slideshare

14 May

In the past couple of months we’ve found ourselves so wrapped up in office moves and project work that we’ve not managed to attend any UX events. So in an attempt to stay up to date, we’ve been keeping an eye on Slideshare for new UX presentations. Here’s five presentations that have been uploaded recently that we feel are really useful for inspiration.

Best Practice for UX Deliverables


This presentation from @annadahlstrom provides some excellent guidance on how to ensure your UX deliverables are adopted and understood both internally and externally.

Read more

 

 

Liked this article?

Get more specialist retail and finance UX insights straight to your inbox

  • We promise no spam, just straight up great insights from our UX experts!

 

 

Damian Rees

About Damian Rees

Damian has worked as a usability and user experience consultant for over 13 years. He has worked in senior roles within companies like the BBC and National Air Traffic Services where he has researched and designed for users in a variety of different contexts including web applications, voice recognition, and air traffic control interfaces. Follow Damian on twitter @damianrees

Why unsubscribing from newsletters should be pain free

1 Nov

Why unsubscribing from newsletters should be pain free

Photo credit: zieak via photopin cc

Every now and then I suddenly remember that I can unsubscribe from newsletters and emails. It’s a revelation “Oh wait! I don’t have to keep deleting all of these emails I don’t want to read – I can unsubscribe”. It should be a simple process; yet unsubscribing can be a minefield. Some companies do it fantastically – you hit that button and you are done, phew. Others insist you login or require you to manually go through deselecting areas of interest.
Read more

 

 

Liked this article?

Get more specialist retail and finance UX insights straight to your inbox

  • We promise no spam, just straight up great insights from our UX experts!

 

 

Jenny Coford

About Jenny Coford

Jenny is a Graphic Design graduate with a passion for communication, who joined our team in November 2013. She has been busy immersing herself in the world of UX, creating Axure prototypes and researching the latest digital trends to share with you. She has a real obsession with organisation, so can usually be found writing the next office to-do list. Follow Jenny on twitter @jennycoford