Every now and then I suddenly remember that I can unsubscribe from newsletters and emails. It’s a revelation “Oh wait! I don’t have to keep deleting all of these emails I don’t want to read – I can unsubscribe”. It should be a simple process; yet unsubscribing can be a minefield. Some companies do it fantastically – you hit that button and you are done, phew. Others insist you login or require you to manually go through deselecting areas of interest.
About Fran Swaine
Fran has worked in digital marketing for seven years, helping organisations better connect and communicate with their audience through digital media. She’s a big lover of content creation and has a knack for translating complex ideas into accessible and digestible information.