Every now and then I suddenly remember that I can unsubscribe from newsletters and emails. It’s a revelation “Oh wait! I don’t have to keep deleting all of these emails I don’t want to read – I can unsubscribe”. It should be a simple process; yet unsubscribing can be a minefield. Some companies do it fantastically – you hit that button and you are done, phew. Others insist you login or require you to manually go through deselecting areas of interest.
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About Fran Swaine
Fran has worked in digital marketing for seven years, helping organisations better connect and communicate with their audience through digital media. She’s a big lover of content creation and has a knack for translating complex ideas into accessible and digestible information.