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Usability Reviews

We interact with products and services everyday and sometimes we encounter experiences which we just have to write about. We will use this section to share our usability reviews with you.

How to improve your ecommerce basket – usability insights from top 20 retailers

28 Nov

basket-usability

Learn how to improve your basket with our comprehensive user experience review of the top 20 ecommerce sites this Christmas.

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Damian Rees

About Damian Rees

Damian has worked as a usability and user experience consultant for over 13 years. He has worked in senior roles within companies like the BBC and National Air Traffic Services where he has researched and designed for users in a variety of different contexts including web applications, voice recognition, and air traffic control interfaces. Follow Damian on twitter @damianrees

Usability Report – Women’s Fashion Product Pages

25 Sep

womens_fashion_ecommerce_logos

We carried out a heuristic evaluation of leading women’s fashion retail websites, to rank them in terms of usability. We judged 30 product pages to see how they compared against our 66 point usability scoring system.

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Oliver Gitsham

About Oliver Gitsham

Oli is a Senior User Experience Designer with 8 years experience of researching and designing digital user interfaces. Oli has just become a Dad for the first time so we're expecting some rants about buggy usability anytime now. Follow Oli on twitter @olivergitsham

How Fat Face increased ecommerce sales by 39%

27 Aug

How Fat Face increased ecommerce sales by 39%

Fat Face have recently hit the headlines declaring a 39% increase in ecommerce sales, following the relaunch of their website. We were intrigued to find out what had changed to trigger such an increase in sales, so we carried out a brief usability review. Although we would always champion usability testing as the only true test of user experience, we wanted to share with you some of the things we like about the Fat Face website.
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Jenny Coford

About Jenny Coford

Jenny is a Graphic Design graduate with a passion for communication, who joined our team in November 2013. She has been busy immersing herself in the world of UX, creating Axure prototypes and researching the latest digital trends to share with you. She has a real obsession with organisation, so can usually be found writing the next office to-do list. Follow Jenny on twitter @jennycoford

5 ways to increase online donations – Free eBook

15 Jul

5 ways to increase online donations

We have put together a free ebook to help non-profit organisations increase online donations. Having spent over 100 hours studying users performing usability tests on non-profit websites, we have a wealth of useful insights to share. This guide outlines small changes that can be made to charity websites, which will encourage a user to donate. It also outlines what is likely to make a customer abandon their donation.

In this post we provide a snippet from the book. You can read Chapter 1 below and then simply Pay with a Tweet to download the full eBook.
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Damian Rees

About Damian Rees

Damian has worked as a usability and user experience consultant for over 13 years. He has worked in senior roles within companies like the BBC and National Air Traffic Services where he has researched and designed for users in a variety of different contexts including web applications, voice recognition, and air traffic control interfaces. Follow Damian on twitter @damianrees

The 6 ways AO.com improved online conversions

27 May

Appliances Online, or AO.com, as they are now known, have recently listed their shares on the London Stock Exchange and reached a staggering company value of almost £1.6bn.

 

AO Homepage

 

How has this business, that was virtually unheard of a few years ago, become the leading supplier of white goods in the UK, while previously big names like Comet no longer exist? According to Matthew Lawson, Head of Conversion at AO.com, one of the reasons for their growth was introducing a user centred design approach to the business.

 

AO quote Read more

 

 

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Oliver Gitsham

About Oliver Gitsham

Oli is a Senior User Experience Designer with 8 years experience of researching and designing digital user interfaces. Oli has just become a Dad for the first time so we're expecting some rants about buggy usability anytime now. Follow Oli on twitter @olivergitsham

21 things we like about the new M&S website

21 Feb

We noticed yesterday that the new Marks & Spencer website redesign went live. Here’s a quick summary of the changes we felt were most interesting. More research would be needed for us to give a thorough UX opinion but our first thoughts are that it’s a positive redesign.

M&S website redesign

In this article, we highlight the 21 UX improvements made to the new Marks & Spencer website and why we like them.
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Damian Rees

About Damian Rees

Damian has worked as a usability and user experience consultant for over 13 years. He has worked in senior roles within companies like the BBC and National Air Traffic Services where he has researched and designed for users in a variety of different contexts including web applications, voice recognition, and air traffic control interfaces. Follow Damian on twitter @damianrees

How to turn social media engagement into ecommerce sales

18 Feb

We often receive requests from companies in need of UX advice, and thought this would be relevant to share with our readers. The founder of Isabel and I, a relatively new Australian clothing brand, got in touch asking how to convert a growing social media following into increased paying visitors to the ecommerce site. Her ultimate goal was to ‘convert likes into sales’.

We conducted a user experience audit of the site, where we place ourselves in the shoes of users and travel through the site attempting to complete common customer goals. During our audit we identified several areas where we felt the site would benefit from improvements to the user journey to increase conversions. After sending our report of Isabel and I, Aundrea the owner found our findings really useful. We wanted to share them on our blog in the hope that you would find them useful too.

 

Isabel and I

Aundrea Quote
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Jenny Coford

About Jenny Coford

Jenny is a Graphic Design graduate with a passion for communication, who joined our team in November 2013. She has been busy immersing herself in the world of UX, creating Axure prototypes and researching the latest digital trends to share with you. She has a real obsession with organisation, so can usually be found writing the next office to-do list. Follow Jenny on twitter @jennycoford

14 leading insurance providers’ quote processes and what you can learn from them

24 Jan

According to Insurance Business Online, last year 69% of insurance policies* were acquired online, yet we see many users struggling with the usability of quotation processes in usability testing. Insurance companies still neglect the quotation and application process on their websites and present poorly designed, unintuitive and confusing forms to their prospective customers which in turn could see them missing out on conversions.

14 leading insurance providers' quote process and what you can learn from them

We reviewed the usability of these sites to see which one offers the best life quotation experience

 
In this post, we analyse the life insurance quote process of 14 leading insurance companies and comparison websites to see which sites offer the overall best usability and user experience.  We also provide explanation as to what makes a good quote form and how insurance companies can consider implementing changes on their website.
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Liked this article?

Get more usability insights straight to your inbox

  • We promise no spam, just straight up great insights from our UX experts!

 

 

Oliver Gitsham

About Oliver Gitsham

Oli is a Senior User Experience Designer with 8 years experience of researching and designing digital user interfaces. Oli has just become a Dad for the first time so we're expecting some rants about buggy usability anytime now. Follow Oli on twitter @olivergitsham