Stop driving your customers crazy by forcing them to fill in endless forms before they’ve had a chance to decide what they need. As a financial services provider, if you are doing this it’s likely you are missing out on conversions. Why? Because customers don’t always understand which product they need, there are often complex concepts they need to digest in order to make a decision and they are being bombarded with difficult questions that they hadn’t even considered!
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About Damian Rees
Damian has worked as a usability and user experience consultant for over 13 years. He has worked in senior roles within companies like the BBC and National Air Traffic Services where he has researched and designed for users in a variety of different contexts including web applications, voice recognition, and air traffic control interfaces. Follow Damian on twitter @damianrees