The Power of Perceived Usability – Why Good Graphic Design is Essential

25 Jun

The Power of Perceived Usability – Why Good Graphic Design is Essential

Attend any business development or marketing seminar and you’ll hear the term ‘perception is reality’. This refers to the general principle that what the customer perceives about your business, website, product, etc., is effectively what it is. No matter how you present your product as ecologically sound, your staff as friendly, your business practise as ethical; if customers perceive it differently, then the image you wish to present is an illusion. The only thing that matters is what customers perceive to be true.

This is why companies like McDonalds spend millions of pounds investing in various sports programmes, why they sponsor healthy eating initiatives, and why they advertise salads and wraps over their more popular but less healthy alternatives. McDonalds know that customers perceive them as unhealthy, so they are trying to change customer perceptions. Is it working? Ask around, what do people you know perceive about McDonalds? That will give you the reality. Read more

Lunchtime Learning – UX is not just design, it’s the key to innovation and growth

18 Jun

Jesse James Garrett

Jesse James Garrett (@jjg) is interviewed by Brian Solis (@briansolis) about the evolution of UX and its role in the future of business. Jesse believes there is a great opportunity to bring product teams and customer care teams together, by using UX to encourage a ‘collective understanding of the customer’.

User experience

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Lunchtime Learning – What is Interaction Design?

12 Jun

Microsoft Design

The second in our series of inspirational lunchtime learning videos is a great introduction to interaction design by Microsoft Design (@microsoftdesign). It explores how some thought leaders in the industry see interaction design and the future possibilities.

Microsoft Design

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Lunchtime learning – The Architecture of Understanding

6 Jun

The team at Experience Solutions are partial to a lunchtime learning session to share ideas and discuss the latest trends in UX. We thought we’d share some of the videos we’ve been watching to inspire you during your lunch hour. For the next few weeks, every Friday, we’ll share a lunchtime learning video with you.

This week’s video is a great presentation from Pete Morville (@morville) lasting around 30 minutes

Peter Morville quote

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The 6 ways AO.com improved online conversions

27 May

Appliances Online, or AO.com, as they are now known, have recently listed their shares on the London Stock Exchange and reached a staggering company value of almost £1.6bn.

 

AO Homepage

 

How has this business, that was virtually unheard of a few years ago, become the leading supplier of white goods in the UK, while previously big names like Comet no longer exist? According to Matthew Lawson, Head of Conversion at AO.com, one of the reasons for their growth was introducing a user centred design approach to the business.

 

AO quote Read more

5 of the best new UX presentations on Slideshare

14 May

In the past couple of months we’ve found ourselves so wrapped up in office moves and project work that we’ve not managed to attend any UX events. So in an attempt to stay up to date, we’ve been keeping an eye on Slideshare for new UX presentations. Here’s five presentations that have been uploaded recently that we feel are really useful for inspiration.

Best Practice for UX Deliverables


This presentation from @annadahlstrom provides some excellent guidance on how to ensure your UX deliverables are adopted and understood both internally and externally.

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Interactive Ecommerce Videos: Good UX or Gimmick?

29 Apr

Interactive Ecommerce Videos: Good UX or Gimmick?

When customers are comparing different products, we often find that product pages with videos give people more confidence in their purchase. It’s no surprise to see online retailers try to integrate more videos into their sites. In an attempt to convert more visitors to buyers, some brands have turned to interactive videos as a tool to inspire customers. So what’s the experience like from a user perspective? Does it add value? Or is it just a gimmick?

We reviewed some interactive videos which showcase a selection of products. Each product shown in the video has a clickable hotspot which allows users to click through to the product page and buy that product. Whilst this sounds like an excellent way to engage with consumers, we found the user experience to be clumsy and irritating. In this article we show some examples to demonstrate the user experience of each interactive video.
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Trust, focus & upsell – 3 UX lessons from online florists

26 Mar

Trust, focus & upsell - 3 UX lessons from online florists

Recently I read a really interesting article on how airlines are looking to other industries like retail, automotive, and hospitality in an attempt to improve the passenger experience.  About time too!

Looking at other industries is good practice

It’s a common approach in business to look sideways at other industry best practices to generate ideas for improvement. Rather than just look at the quote form for an insurance provider for example, we would commonly also look at airlines, ticket booking sites, and hotel booking sites to see how they deal with the quote and buy process. We find that this approach typically sparks great ideas, which would have been missed if we had only looked at direct competitors.
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