Tag Archives: usability

5 beautifully designed ecommerce sites that entice shoppers to buy

6 Aug

5 beautifully designed ecommerce sites that entice shoppers to buy

The temptation for many ecommerce websites is to simply follow convention by creating a site using a familiar design approach. Whilst we certainly wouldn’t advocate throwing away a tried and trusted ecommerce formula, we wanted to share some examples of how you can break convention and deliver an innovative and stylish shopping experience.

The five examples we have shared in this article utilise beautiful design and subtle but innovative interactions to enhance the user experience. We’ve broken down the core user journey from the landing page through to the checkout and provided example videos demonstrating an unconventional approach.
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Damian Rees

About Damian Rees

Damian has worked as a usability and user experience consultant for over 13 years. He has worked in senior roles within companies like the BBC and National Air Traffic Services where he has researched and designed for users in a variety of different contexts including web applications, voice recognition, and air traffic control interfaces. Follow Damian on twitter @damianrees

The Power of Perceived Usability – Why Good Graphic Design is Essential

25 Jun

The Power of Perceived Usability – Why Good Graphic Design is Essential

Attend any business development or marketing seminar and you’ll hear the term ‘perception is reality’. This refers to the general principle that what the customer perceives about your business, website, product, etc., is effectively what it is. No matter how you present your product as ecologically sound, your staff as friendly, your business practise as ethical; if customers perceive it differently, then the image you wish to present is an illusion. The only thing that matters is what customers perceive to be true.

This is why companies like McDonalds spend millions of pounds investing in various sports programmes, why they sponsor healthy eating initiatives, and why they advertise salads and wraps over their more popular but less healthy alternatives. McDonalds know that customers perceive them as unhealthy, so they are trying to change customer perceptions. Is it working? Ask around, what do people you know perceive about McDonalds? That will give you the reality. Read more

 

 

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Damian Rees

About Damian Rees

Damian has worked as a usability and user experience consultant for over 13 years. He has worked in senior roles within companies like the BBC and National Air Traffic Services where he has researched and designed for users in a variety of different contexts including web applications, voice recognition, and air traffic control interfaces. Follow Damian on twitter @damianrees

5 of the best new UX presentations on Slideshare

14 May

In the past couple of months we’ve found ourselves so wrapped up in office moves and project work that we’ve not managed to attend any UX events. So in an attempt to stay up to date, we’ve been keeping an eye on Slideshare for new UX presentations. Here’s five presentations that have been uploaded recently that we feel are really useful for inspiration.

Best Practice for UX Deliverables


This presentation from @annadahlstrom provides some excellent guidance on how to ensure your UX deliverables are adopted and understood both internally and externally.

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Damian Rees

About Damian Rees

Damian has worked as a usability and user experience consultant for over 13 years. He has worked in senior roles within companies like the BBC and National Air Traffic Services where he has researched and designed for users in a variety of different contexts including web applications, voice recognition, and air traffic control interfaces. Follow Damian on twitter @damianrees

Trust, focus & upsell – 3 UX lessons from online florists

26 Mar

Trust, focus & upsell - 3 UX lessons from online florists

Recently I read a really interesting article on how airlines are looking to other industries like retail, automotive, and hospitality in an attempt to improve the passenger experience.  About time too!

Looking at other industries is good practice

It’s a common approach in business to look sideways at other industry best practices to generate ideas for improvement. Rather than just look at the quote form for an insurance provider for example, we would commonly also look at airlines, ticket booking sites, and hotel booking sites to see how they deal with the quote and buy process. We find that this approach typically sparks great ideas, which would have been missed if we had only looked at direct competitors.
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Damian Rees

About Damian Rees

Damian has worked as a usability and user experience consultant for over 13 years. He has worked in senior roles within companies like the BBC and National Air Traffic Services where he has researched and designed for users in a variety of different contexts including web applications, voice recognition, and air traffic control interfaces. Follow Damian on twitter @damianrees

5 alternatives to CAPTCHA that won’t baffle or frustrate users

19 Mar

5 alternatives to CAPTCHA that won't baffle or frustrate users

We spend several hours every week conducting usability tests on a variety of different websites. In our research we often see people struggle with CAPTCHA, the anti-spam solution designed to differentiate between a human and a spambot. It’s easy to see why web teams adopt this tool to avoid spam – it is clearly an effective tool. However, they are probably not aware of how frustrating users find it! We regularly hear users say things like “oh I hate these things”, “not this thing again”, “why are they making it difficult for me?” In some cases we have seen users abandon a site altogether when faced with a CAPTCHA tool.

As a result of our observations we recommend that our clients remove the CAPTCHA tool from their site. In a recent client meeting we had a long discussion about the UX implications of anti-spam tools, and they challenged us to find a better alternative, that protected them from spam but didn’t frustrate users in the process. We accepted that challenge and thought we’d share the findings with our readers. In reverse order, we provide our top 5 CAPTCHA alternatives.
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Caroline Bell

About Caroline Bell

Caroline is a User Experience Consultant. With over six years’ experience in digital she loves to understand user and business needs to create better online experiences. Caroline loves a good challenge; whether it’s running a marathon, climbing the three Peak Mountains or solving a complex digital problem. Follow her on Twitter @cazbell

21 things we like about the new M&S website

21 Feb

We noticed yesterday that the new Marks & Spencer website redesign went live. Here’s a quick summary of the changes we felt were most interesting. More research would be needed for us to give a thorough UX opinion but our first thoughts are that it’s a positive redesign.

M&S website redesign

In this article, we highlight the 21 UX improvements made to the new Marks & Spencer website and why we like them.
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Damian Rees

About Damian Rees

Damian has worked as a usability and user experience consultant for over 13 years. He has worked in senior roles within companies like the BBC and National Air Traffic Services where he has researched and designed for users in a variety of different contexts including web applications, voice recognition, and air traffic control interfaces. Follow Damian on twitter @damianrees

How to turn social media engagement into ecommerce sales

18 Feb

We often receive requests from companies in need of UX advice, and thought this would be relevant to share with our readers. The founder of Isabel and I, a relatively new Australian clothing brand, got in touch asking how to convert a growing social media following into increased paying visitors to the ecommerce site. Her ultimate goal was to ‘convert likes into sales’.

We conducted a user experience audit of the site, where we place ourselves in the shoes of users and travel through the site attempting to complete common customer goals. During our audit we identified several areas where we felt the site would benefit from improvements to the user journey to increase conversions. After sending our report of Isabel and I, Aundrea the owner found our findings really useful. We wanted to share them on our blog in the hope that you would find them useful too.

 

Isabel and I

Aundrea Quote
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Jenny Coford

About Jenny Coford

Jenny is a Graphic Design graduate with a passion for communication, who joined our team in November 2013. She has been busy immersing herself in the world of UX, creating Axure prototypes and researching the latest digital trends to share with you. She has a real obsession with organisation, so can usually be found writing the next office to-do list. Follow Jenny on twitter @jennycoford

4 tips to increase conversions by improving your navigation and drop down menus

12 Dec

Choosing the right navigation can be a minefield. Before you know it you’ve accidentally stuffed every single option into one gigantic menu, overwhelmed your visitors and deterred them from purchasing from your site. A mega drop down menu has become the popular navigation choice for online retailers, such as House of Fraser, however as with any type of navigation it does have its drawbacks. Despite this, if designed properly these restraints can be overcome and can help to increase conversions and drive online sales.

4 tips to increase conversions by improving your navigation and drop down menus
Here are 4 top tips on how you can improve your mega drop down menus and start seeing results right away:
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Jenny Coford

About Jenny Coford

Jenny is a Graphic Design graduate with a passion for communication, who joined our team in November 2013. She has been busy immersing herself in the world of UX, creating Axure prototypes and researching the latest digital trends to share with you. She has a real obsession with organisation, so can usually be found writing the next office to-do list. Follow Jenny on twitter @jennycoford