Online fashion retailer ASOS has been in the news once again for another year of soaring success and at a time when other retailers are reporting another quarter of ‘difficult trading conditions’. Rob Bready, Product and Trading Director at ASOS attributed the success to the user experience of the website (and the free delivery)….
“It is very simple – the site is beautiful, easy to use and delivery is free”
So this got us thinking. What is it exactly that makes Asos.com so easy to use? What can other online retailers learn from them that could help improve the user experience of their website and lead to better online conversions?
We put together the top 10 things that online retailers can learn from Asos
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About Oliver Gitsham
Oli is a Senior User Experience Designer with 6 years experience of researching and designing digital user interfaces. Oli has just become a dad for the first time so we're expecting some rants about buggy usability anytime now. Follow Oli on twitter @olivergitsham