This is a fantastic video from Penny-Arcade about the virtues of testing concepts and designs early and often with users. The video is aimed at games designers but applies to any designer and translates particularly well to web designers.

It’s not often that we share videos on our blog, but this one is too good not to shout about it. It delivers the message we tell our clients, but in a much better and more enjoyable medium. If you don’t mind sitting through the annoying advert at the beginning, you’ll find the reward is absolutely worth it. Enjoy!

About Damian Rees

Damian is an applied psychologist but don't let that scare you, he's actually quite nice. With 12 years' experience in researching and designing for users in a variety of different contexts including web applications, voice recognition, and air traffic control interfaces. Follow Damian on twitter @damianrees