Tag Archives: ux

21 things we like about the new M&S website

21 Feb

We noticed yesterday that the new Marks & Spencer website redesign went live. Here’s a quick summary of the changes we felt were most interesting. More research would be needed for us to give a thorough UX opinion but our first thoughts are that it’s a positive redesign.

M&S website redesign

In this article, we highlight the 21 UX improvements made to the new Marks & Spencer website and why we like them.
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Damian Rees

About Damian Rees

Damian has worked as a usability and user experience consultant for over 13 years. He has worked in senior roles within companies like the BBC and National Air Traffic Services where he has researched and designed for users in a variety of different contexts including web applications, voice recognition, and air traffic control interfaces. Follow Damian on twitter @damianrees

A/B Testing and why making assumptions in UX is a dangerous game

18 Dec

Between projects we like to set up A/B testing experiments on our website which test theories and ideas that come up during client work. Our latest experiment focused on how to encourage users to download a free guide by testing the differences between a large call to action box versus a smaller one. Rather than worry too much about getting the design and styling right, first we wanted to test out which would generate the most conversions and then adopt an ongoing agile approach to eventually lead us to the right solution.

Which test do you think would convert better?

In true ‘which test won’ style, take a look at these two pages and take a stab at which test you think would convert better (the winner will be revealed later in the article):
A/B Testing and why making assumptions in UX is a dangerous game
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Damian Rees

About Damian Rees

Damian has worked as a usability and user experience consultant for over 13 years. He has worked in senior roles within companies like the BBC and National Air Traffic Services where he has researched and designed for users in a variety of different contexts including web applications, voice recognition, and air traffic control interfaces. Follow Damian on twitter @damianrees

4 tips to increase conversions by improving your navigation and drop down menus

12 Dec

Choosing the right navigation can be a minefield. Before you know it you’ve accidentally stuffed every single option into one gigantic menu, overwhelmed your visitors and deterred them from purchasing from your site. A mega drop down menu has become the popular navigation choice for online retailers, such as House of Fraser, however as with any type of navigation it does have its drawbacks. Despite this, if designed properly these restraints can be overcome and can help to increase conversions and drive online sales.

4 tips to increase conversions by improving your navigation and drop down menus
Here are 4 top tips on how you can improve your mega drop down menus and start seeing results right away:
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Jenny Coford

About Jenny Coford

Jenny is a Graphic Design graduate with a passion for communication, who joined our team in November 2013. She has been busy immersing herself in the world of UX, creating Axure prototypes and researching the latest digital trends to share with you. She has a real obsession with organisation, so can usually be found writing the next office to-do list. Follow Jenny on twitter @jennycoford

What’s on your bookshelf?

7 Nov

Here at Experience Solutions we love our books. We like to keep a couple of shelves well stocked with books, new and old, that we can turn to for inspiration in any aspect of our world. Our shelves are full of advice whether you’re a seasoned pro or just starting out. Usability and user experience are the common topics, and come in many forms. Business development, self-improvement, finances. We’ve got it covered somewhere. Conversion rate optimisation is influenced by knowledge from all these books (and more). There is nothing better than on the job training, but a good book helps you to understand from the beginning, and refine when you get to the top.

 

What's on your bookshelf?

Recently we came across this great article by Shane Snow called “You are what you read: 14 thought leaders share their bookshelves”, who invited friends and people he admired to send him photographs of their bookshelves. Shane then extended the invite to Thought Leaders. Here at Experience Solutions we found this fascinating to see what people choose to read to inspire them. As a result we snapped a couple of shots of our book shelves and asked a couple of our fellow digital friends to share their bookshelves too. Enjoy!
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Ali Carmichael

About Ali Carmichael

Ali (or Alasdair) is an experienced project manager who loves his Gantt charts and milestones! He has over 12 years' experience managing successful online experiences for world class brands. Ali is responsible for ensuring our clients love what we do for them. Follow Ali on twitter @AliJCarmichael

Why unsubscribing from newsletters should be pain free

1 Nov

Why unsubscribing from newsletters should be pain free

Photo credit: zieak via photopin cc

Every now and then I suddenly remember that I can unsubscribe from newsletters and emails. It’s a revelation “Oh wait! I don’t have to keep deleting all of these emails I don’t want to read – I can unsubscribe”. It should be a simple process; yet unsubscribing can be a minefield. Some companies do it fantastically – you hit that button and you are done, phew. Others insist you login or require you to manually go through deselecting areas of interest.
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Fran Swaine

About Fran Swaine

Fran has worked in digital marketing for seven years, helping organisations better connect and communicate with their audience through digital media. She’s a big lover of content creation and has a knack for translating complex ideas into accessible and digestible information.

How the three little pigs can help convey the importance of user experience

27 Aug

Three little pigs

 Image source: http://www.flickr.com/photos/laurenceshan/139735219/

 

Let me tell you a story. Once upon a time there were three little pigs that needed to build a house. It was really important for the three little pigs that their new house was safe as they’d had some bother with a nasty old wolf.

“I think we should build the house out of straw” said the first little piggy “It’s cheap and we can put the house together quickly – which will keep out the big bad wolf.”

The second little piggy wasn’t so sure.
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Damian Rees

About Damian Rees

Damian has worked as a usability and user experience consultant for over 13 years. He has worked in senior roles within companies like the BBC and National Air Traffic Services where he has researched and designed for users in a variety of different contexts including web applications, voice recognition, and air traffic control interfaces. Follow Damian on twitter @damianrees

Rethinking UX: A must have ebook

19 Aug

Rethinking UX ebook cover

 

At the beginning of the year we wrote an article on improving your website usability tests for Smashing Magazine. So we were delighted when we found out they wanted to include our article in their new ebook ‘Rethinking UX’. The book is packed full of advice from the top thinkers and leaders in the industry and provides practical advice based on personal experiences of the experts.
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Damian Rees

About Damian Rees

Damian has worked as a usability and user experience consultant for over 13 years. He has worked in senior roles within companies like the BBC and National Air Traffic Services where he has researched and designed for users in a variety of different contexts including web applications, voice recognition, and air traffic control interfaces. Follow Damian on twitter @damianrees

Stop waiting for the perfect time to run usability tests

30 Jul

No one is perfect, that's why pencils have erasers

 

“Perfectionism is the enemy of progress”. This is a quote I’ve found to be very true throughout my life. Whenever I hear it or read it, I remember to stop trying to do everything perfectly and focus on getting things done once they are good enough. Once I start focusing on good enough, my to do list shortens, I’m meeting deadlines, and generally feeling like I’m getting somewhere again. So when I see clients doing the same thing I try to encourage them to focus on progress rather than perfection.
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Damian Rees

About Damian Rees

Damian has worked as a usability and user experience consultant for over 13 years. He has worked in senior roles within companies like the BBC and National Air Traffic Services where he has researched and designed for users in a variety of different contexts including web applications, voice recognition, and air traffic control interfaces. Follow Damian on twitter @damianrees