Tag Archives: ux

Mobilegeddon – 4 UX Questions you must answer before rolling out a new mobile site

28 Apr

Mobilegeddon UX

 

If you work in digital I think it’s a safe bet that you will attend a meeting or have a conversation about ‘Mobilegeddon’ in the next couple of weeks. So while everyone is enthusiastically arguing their point of view, we thought we’d give you some UX insights to help you direct the conversation towards a more user-centred focus.
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Damian Rees

About Damian Rees

Damian has worked as a usability and user experience consultant for over 13 years. He has worked in senior roles within companies like the BBC and National Air Traffic Services where he has researched and designed for users in a variety of different contexts including web applications, voice recognition, and air traffic control interfaces. Follow Damian on twitter @damianrees

Is this common UX fail ruining your online form conversions?

24 Apr

Nearly every insurance quote form requires users to enter their job title. If your form is one of these, chances are that it’s causing users an issue and ultimately turning their experience a little sour. We’ve observed hundreds of participants struggle with this field during usability testing, but luckily we are seeing some good approaches emerging and we wanted to share one of these with you.
 
A common UX fail for insurers and how to fix it
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Jenny Coford

About Jenny Coford

Jenny is a Graphic Design graduate with a passion for communication, who joined our team in November 2013. She has been busy immersing herself in the world of UX, creating Axure prototypes and researching the latest digital trends to share with you. She has a real obsession with organisation, so can usually be found writing the next office to-do list. Follow Jenny on twitter @jennycoford

Healthcare UX: which areas need the biggest experience re-vamp?

25 Mar

Healthcare UX: which areas need the biggest experience re-vamp?

 

It’s 8am on a dreary Monday morning and you need to book a doctor’s appointment; that shouldn’t be too difficult, right? In a bid to generate ideas for a healthcare UX research and innovation project, it became clear that this can be a real headache (excuse the pun) and that it’s not the only area of healthcare that is lacking in experience design.
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Jenny Coford

About Jenny Coford

Jenny is a Graphic Design graduate with a passion for communication, who joined our team in November 2013. She has been busy immersing herself in the world of UX, creating Axure prototypes and researching the latest digital trends to share with you. She has a real obsession with organisation, so can usually be found writing the next office to-do list. Follow Jenny on twitter @jennycoford

The new BBC News App – good or bad user experience?

28 Jan

Last Wednesday saw the launch of the new BBC News App for mobile devices and tablets. The BBC promised it will be a “great experience”, however the reviews in the App store are less than positive with an average rating of currently just 2 out of 5 stars and some very angry reviews. We decided to see what the user experience was like.

More features, more scrolling, a more directed news experience

New vs Old app

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Oliver Gitsham

About Oliver Gitsham

Oli is a Senior User Experience Designer with 8 years experience of researching and designing digital user interfaces. Oli has just become a Dad for the first time so we're expecting some rants about buggy usability anytime now. Follow Oli on twitter @olivergitsham

Microsoft’s HoloLens – the exciting future of user experience design

22 Jan

You’re going to be seeing a lot of talk about Holograms from now on. That holodeck from Star Trek is finally here and is part of Microsoft’s Windows 10 release. And there is a lot of excitement about it on twitter right now. Here’s the official demo which is very impressive indeed:

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Damian Rees

About Damian Rees

Damian has worked as a usability and user experience consultant for over 13 years. He has worked in senior roles within companies like the BBC and National Air Traffic Services where he has researched and designed for users in a variety of different contexts including web applications, voice recognition, and air traffic control interfaces. Follow Damian on twitter @damianrees

The beginning of the end for the Hamburger icon?

22 Jan

In a very short space of time the Hamburger menu became a convention for mobile navigation. But it was a convention that didn’t have the support of many of the UX community and the signs suggest that it’s time may be coming to an end.

Whilst the history of the Hamburger icon dates back to the very first interfaces such as the Xerox Star, it arose to popularity when it was used in an early Facebook app and on Google’s mobile interface.

hamburger icon
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Damian Rees

About Damian Rees

Damian has worked as a usability and user experience consultant for over 13 years. He has worked in senior roles within companies like the BBC and National Air Traffic Services where he has researched and designed for users in a variety of different contexts including web applications, voice recognition, and air traffic control interfaces. Follow Damian on twitter @damianrees

How Fat Face increased ecommerce sales by 39%

27 Aug

How Fat Face increased ecommerce sales by 39%

Fat Face have recently hit the headlines declaring a 39% increase in ecommerce sales, following the relaunch of their website. We were intrigued to find out what had changed to trigger such an increase in sales, so we carried out a brief usability review. Although we would always champion usability testing as the only true test of user experience, we wanted to share with you some of the things we like about the Fat Face website.
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Jenny Coford

About Jenny Coford

Jenny is a Graphic Design graduate with a passion for communication, who joined our team in November 2013. She has been busy immersing herself in the world of UX, creating Axure prototypes and researching the latest digital trends to share with you. She has a real obsession with organisation, so can usually be found writing the next office to-do list. Follow Jenny on twitter @jennycoford

5 beautifully designed ecommerce sites that entice shoppers to buy

6 Aug

5 beautifully designed ecommerce sites that entice shoppers to buy

The temptation for many ecommerce websites is to simply follow convention by creating a site using a familiar design approach. Whilst we certainly wouldn’t advocate throwing away a tried and trusted ecommerce formula, we wanted to share some examples of how you can break convention and deliver an innovative and stylish shopping experience.

The five examples we have shared in this article utilise beautiful design and subtle but innovative interactions to enhance the user experience. We’ve broken down the core user journey from the landing page through to the checkout and provided example videos demonstrating an unconventional approach.
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Damian Rees

About Damian Rees

Damian has worked as a usability and user experience consultant for over 13 years. He has worked in senior roles within companies like the BBC and National Air Traffic Services where he has researched and designed for users in a variety of different contexts including web applications, voice recognition, and air traffic control interfaces. Follow Damian on twitter @damianrees

Lunchtime Learning – Don’t listen to users, sample their experience

4 Jul

Experience Sampling

It’s that time again – grab your sandwich and take a look at this presentation by Tomer Sharon (@tsharon) from Google. Tomer shares a ‘strategic research technique to uncover user needs’, at LeanUX Researchapaloozafest

 

User behaviour

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Jenny Coford

About Jenny Coford

Jenny is a Graphic Design graduate with a passion for communication, who joined our team in November 2013. She has been busy immersing herself in the world of UX, creating Axure prototypes and researching the latest digital trends to share with you. She has a real obsession with organisation, so can usually be found writing the next office to-do list. Follow Jenny on twitter @jennycoford

The 6 ways AO.com improved online conversions

27 May

Appliances Online, or AO.com, as they are now known, have recently listed their shares on the London Stock Exchange and reached a staggering company value of almost £1.6bn.

 

AO Homepage

 

How has this business, that was virtually unheard of a few years ago, become the leading supplier of white goods in the UK, while previously big names like Comet no longer exist? According to Matthew Lawson, Head of Conversion at AO.com, one of the reasons for their growth was introducing a user centred design approach to the business.

 

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Oliver Gitsham

About Oliver Gitsham

Oli is a Senior User Experience Designer with 8 years experience of researching and designing digital user interfaces. Oli has just become a Dad for the first time so we're expecting some rants about buggy usability anytime now. Follow Oli on twitter @olivergitsham

5 of the best new UX presentations on Slideshare

14 May

In the past couple of months we’ve found ourselves so wrapped up in office moves and project work that we’ve not managed to attend any UX events. So in an attempt to stay up to date, we’ve been keeping an eye on Slideshare for new UX presentations. Here’s five presentations that have been uploaded recently that we feel are really useful for inspiration.

Best Practice for UX Deliverables


This presentation from @annadahlstrom provides some excellent guidance on how to ensure your UX deliverables are adopted and understood both internally and externally.

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Damian Rees

About Damian Rees

Damian has worked as a usability and user experience consultant for over 13 years. He has worked in senior roles within companies like the BBC and National Air Traffic Services where he has researched and designed for users in a variety of different contexts including web applications, voice recognition, and air traffic control interfaces. Follow Damian on twitter @damianrees

21 things we like about the new M&S website

21 Feb

We noticed yesterday that the new Marks & Spencer website redesign went live. Here’s a quick summary of the changes we felt were most interesting. More research would be needed for us to give a thorough UX opinion but our first thoughts are that it’s a positive redesign.

M&S website redesign

In this article, we highlight the 21 UX improvements made to the new Marks & Spencer website and why we like them.
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Damian Rees

About Damian Rees

Damian has worked as a usability and user experience consultant for over 13 years. He has worked in senior roles within companies like the BBC and National Air Traffic Services where he has researched and designed for users in a variety of different contexts including web applications, voice recognition, and air traffic control interfaces. Follow Damian on twitter @damianrees