We have put together a free ebook to help non-profit organisations increase online donations. Having spent over 100 hours studying users performing usability tests on non-profit websites, we have a wealth of useful insights to share. This guide outlines small changes that can be made to charity websites, which will encourage a user to donate. It also outlines what is likely to make a customer abandon their donation.
In this post we provide a snippet from the book. You can read Chapter 1 below and then simply Pay with a Tweet to download the full eBook.
About Damian Rees
Damian has worked as a usability and user experience consultant for over 13 years. He has worked in senior roles within companies like the BBC and National Air Traffic Services where he has researched and designed for users in a variety of different contexts including web applications, voice recognition, and air traffic control interfaces. Follow Damian on twitter @damianrees