Choosing the right navigation can be a minefield. Before you know it you’ve accidentally stuffed every single option into one gigantic menu, overwhelmed your visitors and deterred them from purchasing from your site. A mega drop down menu has become the popular navigation choice for online retailers, such as House of Fraser, however as with any type of navigation it does have its drawbacks. Despite this, if designed properly these restraints can be overcome and can help to increase conversions and drive online sales.
Here are 4 top tips on how you can improve your mega drop down menus and start seeing results right away:
About Jenny Coford
Jenny is a Graphic Design graduate with a passion for communication, who joined our team in November 2013. She has been busy immersing herself in the world of UX, creating Axure prototypes and researching the latest digital trends to share with you. She has a real obsession with organisation, so can usually be found writing the next office to-do list. Follow Jenny on twitter @jennycoford