Case study: Cats Protection
Priority user profiles were used to benchmark Cats Protection against competitor sites
Client Quote
“Experience Solutions were brilliant. Their research helped us create a comprehensive site redesign brief for web agencies to focus on what our users really need from the site..”
James Blake, Communications Manager, Cats Protection
Project Summary
Experience Solutions were invited to work with the charity Cats Protection, in the very early stages of their new website project, to help them plan the requirements for the new design and development.
With many ideas for the new site, and multiple internal clients to satisfy, the Cats Protection team were having difficulty in prioritising the scope of the website. It was therefore important to understand the users of the site and prioritise the content and functionality based on their needs.
Working closely with the Cats Protection team we began the project with a user profiling workshop to differentiate the multiple user types and prioritise their needs. After agreeing the priority users, and assigning business goals for each, we conducted a user experience audit of the current Cats Protection website and its key competitor websites.
For each site we compiled a set of user experience scores along with key learning points. Our recommendations were then prioritised to help the Cats Protection team plan the best user experience possible for their new site.
Our report was used as the brief to potential agencies, and provided the foundations of the final scope of work. We are looking forward to seeing the results soon and comparing the new site against the benchmark usability scores from our research.
Project details
Services applied: User Experience Audit
Client website: www.cats.org.uk
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