Case study: Channel 4
Picture This website focuses on novice photographers following our research findings
Client quote
“...the benefit has been to focus our approach to a large scale project that potentially could contain many, and perhaps conflicting, elements. Being able to identify the needs of the potential audience has proved invaluable.”
Adam McNichol, Senior Producer, Preloaded
Project Summary
Preloaded approached Experience Solutions to help them with a project for Channel 4, who wanted to build an online community to support a photography competition TV show, Picture This.
With plenty ideas and excitement, Preloaded and Channel 4 struggled to agree on which ideas to develop, and which users they should focus the product on. Experience Solutions were invited to help the project team focus on how to deliver a great online community that would really support its users.
To help remove opinions from the decision making process, and to prioritise the requirements for the online community, we created a Requirements Capture project. The project was designed to interview a range of users with differing photography experience to understand the varying needs and expectations of a photography online community.
The research concluded that the intended audience was unlikely to fully engage with the concept, as their needs were satisfied elsewhere. From the research findings it was clear that if the Picture This online community was focused on helping ‘newbies’ to develop their skills in a structured and supportive community, Channel 4 would have a unique multi-channel offering.
The research concluded that the intended audience was unlikely to fully engage with the concept, as their needs were satisfied elsewhere. From the research findings it was clear that if the Picture This online community was focused on helping ‘newbies’ to develop their skills in a structured and supportive community, Channel 4 would have a unique multi-channel offering.
The Picture This project is now a successful part of the Channel 4 multi-channel portfolio.
Project details
Services applied: Customer Requirements Capture & Usability Testing
Client website: http://picturethis.channel4.com
Agency website: www.preloaded.com
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