Competitor Benchmarking
We'll observe your customers interacting with your competitors' services to provide insight into how to deliver best practice and where you can establish a competitive advantage.
Key points:
- A set of criteria will be used to evaluate your offering against your competitors
- Can be conducted in the form of a comparative usability test where representatives of your customers are recruited to use each service
- Can also be conducted by customer experience experts in the form of an expert review
- Each competitor benchmarking evaluation will focus upon how each service delivers business goals whilst satisfying customer goals
Benefits:
- Provides invaluable insight into which areas of your service need improvement
- Strengths and weaknesses in the market are revealed to focus on planning for strategic improvements
- Looking at your services and your competitors' services through your customer's eyes gives a unique insight into where the real priorities lie
Typical uses:
- Formulating new strategies
- To provide an overview of the current market and customers for newly recruited senior managers
- Offers insight into where to focus resources in new redesign and re-engineering projects
Competitor Benchmarking is also known as :
- Competitor review
- Competitive analysis
- Comparative usability test
- Competitor evaluation
