Customer Centred Design
Customer Centred Design is a multi-stage process which ensures the customer remains at the focus of all design decisions throughout the project lifecycle.
Key points:
- A customer experience consultant will support your team to ensure customer needs, requirements and limitations are accounted for
- We generate customer journeys and wireframe key sections of your service
- Ongoing consultancy and mentoring throughout the development of your project
- Input into your project planning to ensure key phases of the customer-centred process fit within your schedule and budget
Benefits:
- Produces products and services which fit the needs and expectations of the customer, rather than forcing the customer to adapt to something new
- Ensures customers remain at the heart of your decision making
- Encourages your team to think from your customer's perspective
- Reduces the risk of incurring costly redevelopment by delivering the project right first time
Typical uses:
- When customer acceptance and uptake is critical to project success
- To provide a focus for a team when engaging in a large, complex project
- To ensure the product or service is easy and enjoyable to use by incorporating customer feedback throughout development process
Customer Centred Design is also known as:
- User-Centred Design
- Person-Centred Design
- Human-Centred Design
- Information Architecture
- Interaction Design
