Customer Panels & Focus Groups
We'll plan and facilitate customer panels or focus groups to provide opinion based feedback on your services, ideas and marketing materials
Key points:
- A representative sample of customers are recruited to form a panel which provide regular feedback
- A panel can be a one-off focus group, or they can be recruited for longer term projects requiring regular insight
- Can be used to gain customer opinion on proposed designs, future marketing materials or existing products and services
- Each session will be planned, facilitated and reported by an experienced customer researcher
Benefits:
- Ongoing panels can provide quick and easy contact with customers to help formulate decisions
- Foundations for project decisions are based upon the voice of the customer rather than internal bias
- Ongoing panels provide the opportunity for regular contact with customers at low cost
- When customer recruitment is difficult or costly a panel provides a higher initial outlay but low ongoing costs
Typical uses:
- Large projects which need regular customer feedback
- Projects with small budgets and regularly changing customer facing material
Customer Panels are also known as:
- Focus groups
- Consumer groups
- Consultation panels
