Customer Profiling
Customer profiling is critical to any project. It allows the entire project team to remain focused and united behind a common understanding of who they are designing experiences for and why.
Key points:
- Customer experience experts conduct workshops with your team to establish key representatives from your target audience
- Existing market research and customer insight, when available, will be used to ensure an accurate picture
- Clearly identifies who the customers are and how to support them in achieving their goals
- Customer profiling helps the team to integrate business goals with customer goals to ensure a successful project
Benefits:
- Cost effective with quick turnaround time
- Removes personal opinions and ego from internal team discussions
- Team remains focused on a common vision reducing feature creep and speeding up decision making
- Project team has a communication tool to use with internal or external parties
- The team will identify project priorities quickly and easily
Typical uses:
- Works extremely well in conjunction with customer requirements capture
- When a project team have trouble prioritising all their ideas
- At the start of a redesign or new project launch
- When a new team has been put together
Customer Profiling is also known as:
- Personas
- User profiles
- Consumer profiles
- Pen portraits
- Customer profiles
