Customer Representation
When your project team requires ongoing focus and insight into your customers’ needs and behaviour, our customer experience experts represent your customers in your internal meetings.
Key points:
- A customer experience consultant will attend your meetings or review your work from your customer's perspective
- Encourages your team to focus on customer needs as well as your business objectives
Benefits:
- Ensures your customers remain at the heart of your decision making
- Encourages your team to think from a customer perspective
- Provides an honest, independent perspective that is free from internal bias
Typical uses:
- Following usability testing and/or customer experience evaluations to ensure the project retains its focus
- To provide regular checks and balances from an alternative perspective
Customer Representation is also known as:
- Customer Representative
- Customer Advocate
- User Advocate
- Customer Experience Consultancy
