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What are Focus Groups?
What is User Requirements Capture?
Case studies:
User centred homepage design
User requirements capture
User experience audit
Competitor benchmarking
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Customer Requirements Capture
Customer requirements capture provides you with:
- Confidence to focus project resource on clearly identified customer needs, without wasting resource on guesses and speculation
- Project goals are focused upon clearly defined customer requirements ensuring the project team has a united vision
- Customer research to base key decisions on throughout the rest of the project lifecycle
Customer requirements focus group discussion
Customer Requirements Capture consists of:
- Profiling your customers to build a picture of your priority customers
- Interviewing key customer segments in depth interviews or focus group sessions
- Evaluating and usability testing similar products and services to identify key requirements for the new project
- Conducting feature prioritisation workshops with your team to integrate customer requirements into project goals and business requirements
One-to-one customer requiremetns capture
We offer different requirements capture options:
- We can conduct telephone or face to face depth interviews as well as group discussions
- We can deliver customer requirements from small samples of specific customer segments or large samples from broad segments
- We can incorporate usability testing or customer experience audits into the research to compare your proposed project with competitor offerings
