Customer Requirements Capture
Interviewing and shadowing customers while they achieve their everyday goals provides in-depth understanding of their needs, so you deliver it.
Key points:
- Customer experience experts interview representatives of your target audience
- Customers are observed or shadowed while they complete common tasks
- Results in a detailed picture of your customers’ needs and expectations
- A customer requirements report provides recommended solutions for you to deliver beyond expectations
- You can observe the interviews as they happen
Benefits:
- Ensures project is aimed at satisfying your customers' needs
- The project team is united behind a common goal
- Removes speculation and opinion from the project allowing the team to focus on clearly defined priorities
- Saves costly development of features and functionality which will not be used by customers
- Provides confidence that the final project will be successful
Typical uses:
- When you have lots of ideas but have trouble focusing on priorities
- Customer requirements capture takes place at the start of a new project/strategy
- When customer profiles are not easy to define
Customer Requirements Capture is also known as:
- User requirements capture
- Requirements analysis
- Customer needs analysis
