eCommerce Usability
We specialise in eCommerce Usability.
Ensuring your website is easy to use, and to buy from, will improve your online sales and generate an excellent user experience to encourage repeat purchases.
Improving the usability of your eCommerce website is essential to succeed in today's online market place.
Screenshot from Game.co.uk ecommerce usability testing
Recent eCommerce usability projects
We helped The Game Group to review the user experience of their GAME and Gamestation websites. We are working with The Game Group to Usability Test several eCommerce gaming websites to improve navigation, product pages, search, and the checkout process.
We are working with BeCheeky on an ongoing conversion rate improvement project. The focus is on usability testing the website, alongside competitor eCommerce websites, to inform incremental improvements to the usability of the website.
How will eCommerce usability help you?
Why do users drop out of your checkout process? Are users leaving your site because they can't find what they are looking for?
We'll help you to improve the usability of your website, that will result in a better understanding of your users' needs and a superior user experience.
Here are some of the best benefits good usability can deliver:
- Improve sales - the easier users can find the right products on your website, the less likely they are to buy from your competitors
- Improve conversion rates - identify and remove the barriers that are preventing users from completing their goal
- Improve brand perception - users love uncomplicated, easy to use websites and often choose these sites over competitors
- Get more customers - when a site delivers exactly what users need, in a quick and easy manner, they are more likely to rave about it to their friends
Next Steps...
Do you need any more help? If so, please get in touch as we'd love to talk to you:
