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Expert Evaluation

When time and budget is tight, our customer experience experts will place themselves in your customer's shoes to evaluate your product or service.

Key points:

• Customer experience experts will evaluate your products and services
• You'll receive a prioritised list of actionable recommendations
• We'll use our experience of customer needs to anticipate likely barriers to conversion
• An expert evaluation will provide you with an assessment of how your business goals match your customers' goals
• Can be used for any product or service including websites, call centres, application forms, and kiosks

Benefits:

• Quick turn-around time with little preparation required
• Cost effective
• Provides invaluable input within tight deadlines
• Flexible enough to be used throughout the entire project lifecycle
• Provides independent reality check when the project team may be too close to spot the real issues
• Provides insight into how customers might think and feel when using the product or service

Typical uses:

• Expert Evaluations are used when a project team needs a quick independent perspective
• Regular input throughout the development lifecycle of a project
• Prior to a redesign
• To understand why conversion rates have dropped or customer complaints have increased

Expert Evaluation is also known as:

• Heuristic evaluation
• Expert review
• Expert usability review
• Expert Analysis