related links
Related services:
Usability Testing
Customer Requirements Capture
Customer Experience Research
How do I get my team to focus on our customers?
When a team is focused on delivering to the same customers, projects and processes run much smoother. It is often difficult to get the whole team to focus on the customer, so here’s some activity that will help:
- Get the team together to agree on who your customers really are. Draw up customer profiles, give them names, goals, and identify the reasons why they need to use your products or services'
- Get them to see things from a customer's perspective. Arrange for them to watch customers while they interact with your website, call centre, support staff...
- Appoint a 'customer representative' in each of your project teams who is responsible for keeping the team true to customer needs and expectations
- Prioritise future project decisions by evaluating things from a customer perspective, using your agreed customer profiles
Next Steps...
Do you need any more help? If so, please get in touch as we'd love to talk to you:
