App Usability Testing

Mobile Apps and desktop applications

We design easy to use Application (App) user journeys and page layouts for the iPhone, iPad or Android. We usability test Apps with real users to provide a user friendly experience.

Ensuring your project is easy to use will improve downloads, revenue, and the amount of positive reviews and PR about your App. Improving usability is the only way to set your App apart from the competition and justify a higher price in the market place.

Our most recent App usability project

We worked with FT.com to usability test their iPad App to help understand what users' needs and expectations were for an App. Working closely with the FT.com team we helped identify ways to transition traditional newspaper readers to become new iPad users.

How will App usability help you?

How will you get more downloads than your competitors? How easy to use is your App? What do users really need from your product?

Our App usability process will help you to understand how to improve or design the usability of your product. We'll usability test your App as well as competitors to really understand how you can stand out from the competition and provide a superior user experience.

Here are some of the best benefits good App usability can deliver:

Improve sales - usability research will highlight the areas which your product must deliver in order to stand out from the competition
Remove guesswork - don't guess what users need! Usability testing will tell you exactly what your App needs to deliver for your users
More positive reviews - users, reviewers and influential bloggers love uncomplicated, easy to use Apps which really add value
Get more customers - when an App delivers exactly what users need, quickly and easily, they are more likely to rave about it to their friends