eCommerce Usability

We specialise in eCommerce usability

Ensuring your website is easy to use, and to buy from, will improve your online sales and generate an excellent user experience to encourage repeat purchases.

Improving the usability of your eCommerce website is essential to succeed in today's online market place.

Our most recent eCommerce usability project

We are working with The Game Group to improve the user experience of their GAME and Gamestation websites. We have usability tested several eCommerce gaming websites to establish best practice with navigation, product pages, search, and the checkout process. We are now helping Game with designing an in-store kiosk to roll out nationally.

How will eCommerce usability help you?

Why do users drop out of your checkout process? Are users leaving your site because they can't find what they are looking for?

We'll help you to improve the usability of your website, that will result in a better understanding of your users' needs and a superior user experience.

Here are some of the best benefits good usability can deliver:

Here are some of the key benefits of eCommerce usability:

Improve sales - the easier users can find the right products on your website, the less likely they are to buy from your competitors
Improve conversion rates - identify and remove the barriers that are preventing users from completing their goal
Improve brand perception - users love uncomplicated, easy to use websites and often choose these sites over competitors
Get more customers - when a site delivers exactly what users need, in a quick and easy manner, they are more likely to rave about it to their friends