Case study: University of Glamorgan
Benchmarking the University of Glamorgan website against competitors with usability testing
Client quote
“Experience Solutions provided an excellent insight to our users’ behaviour, which has been instrumental in prioritising our website development. I recommend them to any company looking to improve usability and prioritise their web investment.”
Peter Crofts, Director of Marketing & Student Recruitment, University of Glamorgan
Project Summary
The University of Glamorgan contacted Experience Solutions to help them better understand how well their website was performing in meeting the needs of its users.
With a massive amount of content serving a wide variety of different users in an extremely competitive environment, the university was looking to understand what they were doing well, and where they needed to focus their attention.
To cater to the number of users types, and the need to review the site from many different perspectives, we provided a project that included usability testing with the priority user groups, and expert user experience audits for the remaining user profiles. Each user test also included a competitor benchmark review of five local competitor websites.
The research was followed up by collating all the results together to provide user experience benchmark scores for each site and each user type, along with a detailed list of prioritised recommendations to enhance the user experience of the website.
Peter Crofts, Director of Marketing & Student Recruitment, commented, “The project uncovered a great deal for us to consider, and Experience Solutions did an excellent job of reporting the findings. Their recommendations have been instrumental in helping us to plan and prioritise our website development.”
The University are currently developing new areas of their site to address the issues raised, and have a set of benchmarks with which to evaluate their results when we come to review the site again post-launch.
Project details
Services applied: Usability Testing & User Experience Audit
Client website: www.glam.ac.uk
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