Usability Evaluation & Usability Testing
We'll evaluate your website or product from alongside your customers in usability tests to provide recommended solutions that improve the user experience
Key points:
- A representative sample of your users/customers will be recruited to take part in usability testing
- Users will be given realistic scenarios to perform specific tasks using the touchpoint in question
- A small team of usability and user experience experts will facilitate and observe the usability evaluation
- Your team will be invited to observe the usability tests
Benefits:
- Usability testing can be conducted in specialist research facilities around the UK, in our offices in Bournemouth, or in your premises
- Your team can gain invaluable insight and understanding by observing
- Provides video highlights to support actionable recommendations with short, medium and long term focus
- We work with your team to establish key usability priorities to decide which will be most beneficial areas to achieve business goals
Typical uses:
- Evaluate a prototype during development to ensure the focus remains on user goals balanced with business goals
- To evaluate a current website’s usability before a redesign begins
- Understand why product performance is low
- To generate and support a case for generating project investment
Usability Evaluation is also known as :
- User test
- Usability testing
- Usability review
- Touchpoint Analysis
